We constantly stress the power of smart branding to our clients. Having a set of principles that guides your major choices can simplify the decision making process and give a constant source of motivation. We do the same thing internally.
Before we sat down and decided on the ideas that made ComSeo stand out in the internet marketing world, we asked ourselves about the principles that made a person happy and successful. We came up with plenty. Strong, measurable goals. Respect for others and a willingness to help those in need. Hard work, a fearless determination to succeed. Never taking the easy way out of a challenge. We saw that many of the same qualities that made for an admirable human made for a successful company.
The marketing landscape is filled with hot air. With so much hyperbole and self-promotion, we believe in a "just the facts" approach to our business. That's why we invest in some of the most sophisticated statistics software in the industry, as well as always polishing our proprietary methods. Everything from keyword research to email response rates to conversions is measured, because something that's measured can be maintained - and even improved.
During every step of the way, we want to look ourselves in the mirror and know that we're improving – delivering better services for our clients, becoming more synchronized as a team, expanding our reach, and learning new ways to deliver.
We thrive on positivity and inspiration - helping business owners and managers take risks they wouldn't have thought possible, and leading them to success they wouldn't have imagined! Every time we sit down with a client, we focus on helping them get ahead of their competition and feel the rush they felt the first time they made a sale, moved into a building, or closed a contract.
We don't just inspire our partners, they inspire us. The very best part of our job is hearing stories from business owners that are ready to take the next step. Learning how they arrived where they are today and how they plan to move to the next level is always a fresh and rewarding experience.
From top to bottom, every member of our team has one thing in common: we hate to lose. Some of us had the values of success drilled into us at a young age and some of us found them ourselves, working our way up from the very bottom, but all of us know how bad failure feels. No matter how competitive a market is, we don't concede to it easily.
If it means staying up all night, ignoring our relatives for a while, or dealing with a little bit of eye strain, we'll do it. There are few things as rewarding as finding a solution when everyone around you has given up or dismissed it as too difficult. That kind of relentless determination defines what we do.
Ethics First, Always
Unfortunately, every business doesn't carry itself in the same manner. They value flash and hyperbole over performance and results. They value methods and tactics to make a dollar over strategies and long term planning. We don't hold ourselves to a higher standard because it feels good - we do it because it works. In the same way that a couch potato who eats nothing but junk food has to deal with lethargy, low self-esteem, and medical issues down the road, a business that relies on junk methods has to deal with legal notices, angry customers, and always being at the mercy of service providers that don't really want to work with them.
A company that doesn't have a record of success might use these methods to "get a leg up" on next month's bills, but an institution with happy customers and clients can afford to plan intelligently for the long term.